We transformed an advertising totem at UAX with a 24 sqm LED screen. The main challenge was a structure with a very limited load-bearing capacity. Our solution was an ultra-lightweight screen from the OUT Transparent series, which adapted perfectly without requiring any structural modifications. In addition to ensuring exceptional brightness and contrast for perfect visibility, the screen features our Eco-active technology, which purifies the air with the same efficiency as 36 trees. This project demonstrates how to overcome technical limitations with smart engineering and a strong commitment to sustainability.